Social Media Marketing Tips
The amount of information available on social media marketing is overwhelming. It can be hard to decide which platform to focus on, allocating time for your audience, analytics, and content.
Now in the age of digital technology, it has become more accessible than ever for a brand to reach a wider audience due to social media. But how?
Don't worry; I'll cover that right now. I will also be breaking down the building blocks of a social media strategy
Whether you've been on social media since the beginning or just starting, these tips should help you navigate your way through all the social media platforms.
Create A Plan:
First thing first, before diving headfirst into unknown waters, create a plan. Create a specific strategy for each platform. Each platform is different and has different audiences willing to interact with them. Your Facebook marketing plan might not work on Snapchat and vice versa. Planning ensures that you're building a strong foundation for future strategy, growth, and development.
Your plans should include ways of measuring your progress, that's achieved through goals. Create S.M.A.R.T. goals. Specific, Measurable, Attainable, Relevant, and Timely. Making plans that fit these categories will provide you and your team with long-term vision and short-term motivation.
Find Your Audience:
Second, ask yourself, what's your ideal demographic? Where do they spend most of their time on social media? How can you reach them? These are the questions that you should be asking yourself. After creating your plan, the next step is to learn who is your ideal audience and which app is the best to reach them on.
For example, if you're marketing to teens and young adults, Snapchat might be the ideal platform to promote since ages 12-24 are the largest demographic of Snapchat users.
An essential part of social media marketing is centering your audience when forming your strategy. Make them feel valuable.
Therefore, once figure out where they are, figure out how to make them aware of your brand.
Analytics and Algorithms:
The more analytical part of social media marketing tends to be the most daunting. It personally used to make me confused, until I realized what it all meant
It's much less intimidating if you break down and simplify the process. To simplify the process, you need social listening.
"Social listening allows you to measure your performance, manage your reputation, helps you find possible influencers who are fans of your brand, and much more".
Also, consider devising key performance indicators (KPIs) that are important to your brand. For example, you can create indicators based on each social media platform. Such as:
· A certain amount of retweets on Twitter
· A specific number of likes and comments on Instagram
· Views and engagement on Snapchat
Analyzing these KPIs will help you see how your brand is doing. Observing which posts had the most engagement, likes, and what your followers are saying about the brand will help you identify your most significant flaws and what your most significant strengths are.
After all the work you did on finding your audience and choosing a platform best suited for your brand, it's time to focus on audience engagement between your brand and your customers, leads, and potential customers.
To create audience engagement, you'll have to know what it is. So, what is audience engagement?
A universally agreed-upon definition is difficult to find. But by breaking it down, you'll see that to "engage" in something is participating or becoming involved with something. Therefore, engaging your audience is to encourage people to participate and interact with your brand.
Similarly, measuring audience engagement isn't so simple. Research has shown that there is no correlation between social shares and people viewing the content. Therefore, instead of analyzing this metric focus on other indicators such as:
· New visitors vs returning visitors
· The time a person is engaging with the content
· Bounce rate, the rate at which users click off of your content
And finally, if your brand can afford to partner with social media influencers, do it. According to research done by media kit 89% of marketers say influencer marketing return on investment (ROI) is good or even better than other marketing channels, and 80% of marketers find influencer marketing effective.
Influencers provide a more personal approach to business and brands, basically e-word of mouth (eWOM). Influencers could be a powerful tool in your arsenal. I know from my personal experience that I listen to a couple of Instagram influencers and always wait to see what brands they recommend.
Overall, social media is already a mighty force when it comes to marketing. And with the increasing digitalization of the world, more people are using social media now than ever.
Having the right social media marketing strategies could mean the difference between continued growth and success of your brand and a lead on your competition or fall behind, eventually failing to build your brand. I hope these tips help you and your brand. And from me to you, I wish you the best of luck.
If you would like to know how to implement a Social Media Plan for your business, please check out out 30 Day Social Media Plan.